Pink City Prints
Celebrating Craft and Contemporary Style
The job: create season launch films that could showcase both intricate block printing detail and the vibrant, disco-influenced spirit of the brand.
Role: Director, Vieographer & Editor for seasonal brand films
Aproach
Each film balanced careful planning with in-the-moment creativity. We achieved this through:
Directing models to capture authentic movement and joyful energy while hitting key product shots
Working from shot lists to ensure thorough collection coverage while staying open to spontaneous moments
Location scouting on shoot days to find perfect natural light and backdrops
Mixing choreographed sequences with natural, playful interaction
The Films
The series transformed traditional craft content into engaging social-first assets that drove collection launches, while maintaining the authentic artisan story at Pink City Prints' core.
Spring/Summer Collection
Autumn/Winter Collection
Resort Collection
Spring Summer
