r.

Rex
Russell.

Creative & Video Lead · London

I find the fun in a dry brief, then I make it.

"This film deserves praise and exposure."

Tim Robey, film critic, The Telegraph

"It's a brilliant piece of content."

Charlotte Murray, Head of Brand, Bloom & Wild

"Someone who can be relied upon to get the character and style of a piece just right."

David Gray, multi-platinum singer-songwriter

Worked with

Work

Each one starts with the brief as it arrived.

Winner, Channel 4 × B Lab UK
Business for People and Planet award

30" TV commercial · Channel 4

Hang In There

The briefTurn a two-minute brand film into a 30-second TV ad that still explains every service.
The idea

Get the talking cat poster to do it.

  • Pitch
  • Script
  • Casting
  • Direction
  • Edit

Includes a fully AI-generated scene matched to the live action.

~1Mviews on the night
2Mmore impressions through October
7qualified leads in five days
1 of 5B Lab UK award winners, and the only B2B finalist

Brand film · IT recycling

Chaos into Choreography

The briefExplain a full IT recycling service with no dialogue, and don't make it boring.
The idea

Turn an office clear-out into a music video.

  • Concept
  • Script
  • Direction
  • Edit
4new clients from one film

Halloween social film · LinkedIn

Techbusters

The briefMake e-waste interesting for Halloween, starring two co-founders with no time to film.
The idea

A Ghostbusters parody, with both founders generated by AI.

The hard part was keeping two real faces recognisable in every shot. Turned round in three days.

  • Concept
  • AI generation
  • Edit
+150%LinkedIn engagement against baseline

Founder-led LinkedIn films · 2 videos

Ex-Google, Now Klyk

The briefIntroduce Klyk's new co-founder after ten years at Google, and build his LinkedIn brand around Resolver, Klyk's AI IT support.
The idea

Make it feel like Klyk, and finish it like a tech YouTuber.

Highlights include:

Ali, twice.
Ali, twice.
Arms of no fixed owner.
Arms of no fixed owner.
Ali, in a rival's demo.
Ali, in a rival's demo.
  • Co-writing
  • Direction
  • Production
  • Camera
  • Lighting
  • Edit
1,000+likes across both films

Shot and cut within 48 hours

Social-first

Asad × Asad
It's Twins
Dads & Sons

Founder-led content for LinkedIn and Instagram.

See the social work ↓

Healf · Batch.works · Bloom & Wild · Lily's Kitchen

Customer stories

Healf

A case study is the driest brief in B2B. These four find the people inside it.

See the stories ↓

David Gray

Music videos

Heart & Soul

Seven videos for a multi-platinum artist, over a million views between them.

See the videos ↓

Social content · 2018 to 2023

David Gray

The briefShow a multi-platinum artist's sharp wit alongside the serious artistry.
The story

Hired for his social content. Directing his music videos within three months.

Three content streams across four album launches: organic social, the Blackberry Jam series and tour recaps, and performance films from his O2 Arena shows and studio sessions.

  • Concept
  • Camera
  • Lighting
  • Edit
  • Grade
2×Instagram following
150+pieces of content
12hturnaround

AI spec ad · Personal project

Stork

The briefMy own.
The idea

A margarine ad starring a life-sized stork puppet, made without building a puppet.

  • Concept
  • AI generation
  • Voice
  • Edit

20-minute short film · 2021

Megalomania

The briefMy own.
The idea

A dystopian dance marathon, starring Christopher Biggins.

Twenty years after the millennium bug, a young woman's last hopes are a drug-fuelled dance marathon and the long-lost father she might find there.

  • Writer
  • Director
  • Producer
  • Editor
10awards, including Best Film
22festival selections
11locations, 20+ cast and crew
"This film deserves praise and exposure."Tim Robey, film critic, The Telegraph

Music video

Hans Off

The briefA music video for Hans, a breakout London drag king, with punk energy and comic timing.
The idea

Follow Hans on a night out.

Through a corner shop, a butcher's freezer, Camden back streets and an abandoned van. The look was then used to promote the live show.

  • Direction
  • Production
  • Casting
  • Edit

Social-first

Concept · Camera · Edit

LinkedIn is full of dry content. Each of these had to stop someone mid-scroll, usually within 48 hours of the idea.

Asad convinces Asad

The excitable Head of Finance tries to convince the busy CEO to switch to sustainable hardware. Both of them are Asad.

  • Concept
  • Camera
  • Edit

Dads and Sons

For his dad's 80th, Asad, his dad and his son take a trip down memory lane on Tottenham Court Road.

  • Camera
  • Edit

It's Twins

A spec film for Synthesia, the AI avatar company. Making your own digital twin, taken very literally and very surreally.

  • Concept
  • Camera
  • AI
  • Edit

Vodafone Partnership

Klyk partnered with Vodafone, so the founder got a Premier League transfer announcement: Man United x Vodafone shirt, waving to a packed stadium. Built from one real photo and AI.

The founder's highest-ever organic engagement, 200% above baseline.

  • Concept
  • AI
  • Edit

Matrix but B2B

Asad offers Zahid a red USB or a blue USB. A co-founder origin story, shot on green screen with AI-generated sets and one character reflected in the other's eyes.

  • Camera
  • AI
  • Comp
  • Edit

Customer stories

Story · Interviews · Camera · Edit

A case study is the driest brief in B2B. These films are led by their locations and the people in them.

Healf

Healf grew from 40 to 100+ people in London, and for a year its People Manager, Harry, was the IT department too. The film moves at Healf's pace and stays close to its people, the same two things Harry wanted from an IT partner.

"Genuinely one of the best video producers I've ever worked with." Harry, Healf

Batch.works

Klyk needed stackable repair trays and nothing off the shelf fitted. Julien 3D-printed the whole system from waste plastic at his East London factory, from design to deployment in under four weeks.

Batch.works posted the film, got leads from it, and used the footage for their own website.

Bloom & Wild

A cupboard of retired laptops across three offices, and a company value that wouldn't let them sit there.

Lily's Kitchen

Inside the inner-London sixth form that receives the donated tech, where students were running A-level projects on their phones.

Now used in Klyk's sales pitches.

Music videos

Seven directed for David Gray, over a million views between them.

Music video · David Gray

Heart & Soul

The briefMake a music video that works within Covid restrictions, built around backlighting.
The idea

Silhouette him in an empty old music hall, then walk him along the Thames in reverse.

  • Direction
  • Edit

The Sapling

David Gray · Official video

Plus & Minus

David Gray · Official video

Gold in a Brass Age

David Gray · Official video

About

For three years I ran video at Klyk end to end, starting from nothing. The job was to make a refurbished B2B tech brand feel more Apple than eBay: personality and fun, finished with B2B polish, so people want to work with Klyk and the moral case becomes a bonus. Along the way I directed my first TV commercial, a long-held ambition, and it aired on Channel 4.

Before that, seven years freelancing in fashion and music, for M&S, Vivienne Westwood and David Gray. I also wrote and directed Megalomania, a short film that won ten awards across 22 festivals.

First Class BA in Cinema & Photography from the University of Leeds.

I like a dry brief. There's usually more fun in it than anyone expected.

Got a dry brief?

LinkedIn Based in South East London