Klyk
Website Service Films: Beyond the Standard Format
The challenge was clear: create a series of engaging service explanation films that communicate Klyk's technical expertise while emphasizing their human approach to IT.
Role: Content Lead Writer, Director, Producer & Editor for four brand films
Creating a Visual World
Working alongside Klyk's rebrand, I developed a distinctive visual language that made technical services feel approachable and trustworthy. The challenge was to make sustainable IT feel premium while maintaining authenticity. Taking inspiration from the tech space that Klyk sits within, and the human service it delivers, we created content that resonated with both technical decision-makers and end users.
The series transformed technical subject matter into engaging content that drives business decisions, while the testimonial provides social proof of Klyk's effectiveness as a technology partner.
Approach
Each film required its own visual identity while maintaining brand cohesion. We achieved this through:
Consistent lighting design that enhanced natural features
Strategic use of sound design to maintain engagement
Thoughtful color palette reflecting each service's character
Focus on authentic, natural performances
The Films
Cyber Security
Balanced technical authority with accessibility. Used clean, precise visuals to convey security and expertise.
Tech Onboarding
Developed a bright, optimistic visual style to convey efficiency, friendliness and sustainability.
Rewilding Britain Testimonial
Worked closely with their COO to create an authentic client story. Integrated Klyk's visual identity through carefully considered B-roll and motion graphics that aligned with brand guidelines, enhancing the narrative without overshadowing the content.
The series transformed technical subject matter into engaging content that drives business decisions, while the testimonial provides social proof of Klyk's effectiveness as a technology partner.