Klyk
Premium Social Content in the Sustainable Tech Space
The Brief: Elevating refurbished technology through high-end social content while managing stakeholder needs and tight turnarounds.
Role: Content Creator, Content Planner, Content Strategist, Videographer, Editor, VFX & Colourist
Increased LinkedIn Engagement
24-48 hour turnaround on time-sensitive content
Established consistent visual identity
Creating a Premium Visual Language
In the B2B tech space, perception is everything. Our challenge was to showcase how refurbished technology is genuinely 'Better Than New' - delivering the same performance as new devices while offering superior reliability through rigorous testing, all while making a sustainable choice. This meant developing a visual approach that could stand alongside leading tech brands while communicating a sustainability message.
Approach
Working directly with shareholders, providing input on the creative process, and managing the creation end-to-end, I developed a streamlined production system that delivered high-end content within tight timeframes. The focus was on:
Visual Excellence
- Elevated product videography and photography
- Selecting and managing camera and lighting kit to achieve premium aesthetic
- Integrated motion graphics, B-Roll, and sound design to elevate content quality
- Integration of brand guidelines into every piece
Process Management
- Direct collaboration with stakeholders from concept to delivery
- Established clear feedback and approval workflows
- Built efficient templates for recurring content types
- 24-48 hour turnaround capability for time-sensitive posts
The Content
Re-Cricle
Created an atmospheric video explaining the key concepts and vision of Klyk, but in a unique and engaging way.
The Content
M3 Pro Launch
Created an organic, premium feel for co-founder Asad's discussion of refurbished tech quality. Balanced friendly approachability with technical authority through considered pacing and clean visuals, reinforcing the 'Better Than New' message.
VPN
Elevated co-founder Zahid's security expertise through dynamic editing and heightened visual tension. Transformed technical VPN content into Zahid's most-viewed LinkedIn post by emphasising urgency and real-world implications.
AI Development Insights
Produced fast-paced analysis of US-China AI competition's impact on sustainable tech. Combined quick cuts, strategic sound design, and carefully selected B-roll to maintain viewer attention, resulting in exceptional engagement metrics.
