Klyk
Premium Social Content in the Sustainable Tech Space
The Brief: Elevating refurbished technology through high-end social content while managing stakeholder needs and tight turnarounds.
Role: Content Creator, Content Planner, Content Strategist, Videographer, Editor, VFX & Colourist
Increased LinkedIn Engagement
Led to qualified leads and new clients
24-48 hour turnaround on time-sensitive content
Built a brand led visual world from scratch
Creating a Premium & Engaging Visual Language
In the B2B tech space, perception is everything. Our challenge was to showcase how refurbished technology is genuinely 'Better Than New' - delivering the same performance as new devices while offering superior reliability through rigorous testing, all while making a sustainable choice. This meant developing a visual approach that could stand alongside leading tech brands while communicating a sustainability message.
Approach
Working directly with shareholders, providing input on the creative process, and managing the creation end-to-end, I developed a streamlined production system that delivered high-end content within tight timeframes. The focus was on:
Visual Excellence
- Elevated product videography and photography
- Selecting and managing camera and lighting kit to achieve premium aesthetic
- Integrated motion graphics, B-Roll, and sound design to elevate content quality
- Integration of brand guidelines into every piece
Process Management
- Direct collaboration with stakeholders from concept to delivery
- Established clear feedback and approval workflows
- Built efficient templates for recurring content types
- 24-48 hour turnaround capability for time-sensitive posts
The Content
Re-Cricle
Created an atmospheric video explaining the key concepts and vision of Klyk, but in a unique and engaging way.
Smarter Tech Procuement
Simplifying the world of sustainable laptop procurement
Full Service Brand Awareness Video
An engaging, character led narrative, explaining the full Klyk offering.
Recycling Service Brand Awareness Video
An engaging, character led narrative, explaining the Klyk’s reycling offering.
Social First Content
Dad’s and Son’s
Asad, his dad, and son go for a trip down memory lane on Tottenham Court Road.
Asad convinces Asad
The excitable Head of Finance Asad, tries to convince the busy CEO Asad to switch to sustainable hardware.
AI Development Insights
Produced fast-paced analysis of US-China AI competition's impact on sustainable tech.
Vodafone Deal Announcement
Using a AI video tools to announce Klyk’s deal with vodafone
Matrix but B2B
Tapping into the LinkedIn film parody trend, Asad offers Zahid a blue USB or Red USB, and entices him onto a co-founder journey
