David Gray

Crafting an Artist's Digital Identity

Role: Content Director & Music Video Director

Client: David Gray, IHT Records, AWAL

Doubled Instagram following

Directed 6 music videos, with over a million views.

Led crews of up to 20

Delivered content within 12 hours

The Brief

Transform Dave's digital presence by capturing his unique personality: sharp wit meets serious artistry. Create content ranging from organic social moments to cinematic music videos.

Evolution

Started as social content creator, promoted to music video director within three months based on performance. Developed three distinct content streams, organic, promotional & performance, music videos

Music Videos

Directed multiple videos under tight deadlines
Managed both large and small crews, delivering on schedule and under budget
Created distinct visual identity for each release

Heart & Soul

The Sapling

Accumulates

Gold in a Brass Age

Organic Social

Created Dave's highest-performing social content
Developed signature filming style for authentic moments
Built rapid production system for time-sensitive content

DG’s Blackberry Jam Ep 1

DG’s Blackberry Jam Ep 2

Notional Forest Documentary Trailer

Clune - Please Forgive Me Sound

WHITE LADDER CAMPAIGN

Rehearsals - Purfleet

Tour Recap

Writing Babylon

Archive Project

Promotional & Performance

Captured landmark O2 Arena performances
Shot, lit, edited and colour graded studio recordings