Klyk

Not your average IT explainer

The challenge was clear: create a website explainer that breaks free from the monotony of traditional corporate IT videos.

Role: Content Lead

Writer, Director, Producer & Editor for two flagship brand films

4 new clients converted from brand film

35 qualified leads for recycling film

20+ team managed

Delivered on schedule and under budget

Creating a Visual World

Make sustainable IT feel premium. More Apple Keynote, less eBay listing. The visual language drew from Wes Anderson's precise playfulness, with art direction lifted from the fashion world. Each character took centre stage with their own bold title card, name, and tagline. The aim: B2B that doesn't look like B2B."

The Films

Hero Brand Film

When Tech Meets Theatre

We ignored the corporate video handbook. Premium tech production with the precision of theatre, the energy of fashion.

Recycling Service Film

Chaos into Choreography

The second film tackled tech disposal,. We built it around Priya, an Executive Assistant whose tidy world is overrun by old devices. Choreographed sequences, drone shots of Klyk's signature van, and a routine office clear-out turned into something closer to a music video.

The Proof is in the Pre-Production

The brief called for explaining multiple IT services without falling back on dialogue – a creative constraint that shaped our entire approach. By shooting the film on location before hand on iPhones, and using AI to draft the other storyboard elements, we were able to visualise the whole project before hand, fine tune it, and pre-test it’s concept.
The proof is in the pre-viz (which you can watch below).