Klyk
Not your average IT explainer
The challenge was clear: create a website explainer that breaks free from the monotony of traditional corporate IT videos.
Role: Content Lead
Writer, Director, Producer & Editor for two flagship brand films
4 new clients converted from brand film
35 qualified leads for recycling film
20+ team managed
Delivered on schedule and under budget
Creating a Visual World
Working alongside Klyk's rebrand, I developed a distinctive visual language that turned complex tech services into compelling cinematic moments. The challenge was to make sustainable IT feel premium - more Apple Key Note, less eBay listing. Taking inspiration from Wes Anderson's precise playfulness and modern advertising energy, we created something unexpectedly dynamic in the B2B space.
The Proof is in the Pre-Production
The brief called for explaining multiple IT services without falling back on dialogue – a creative constraint that shaped our entire approach. By shooting the film on location before hand on iPhones, and using AI to draft the other storyboard elements, we were able to visualise the whole project before hand, fine tune it, and pre-test it’s concept.
The proof is in the pre-viz (which you can watch below).
The Films
Hero Brand Film
When Tech Meets Theatre
We ditched the corporate video handbook and crafted something that blends premium tech aesthetic with playful storytelling precision. This wasn't just about making IT services look good – it was about making them feel different. Three new clients later, the approach proved its worth.
Recycling Service Film
Chaos into Choreography
For our second film, we tackled the common but rarely discussed challenge of corporate tech disposal. The story follows Rachel, whose perfectly organised world is disrupted by a mountain of old devices. Through meticulous visuals and choreographed sequences, we transformed a routine office clear-out into an unexpectedly satisfying journey of renewal.
Social & Paid Adaptations
With strong core films in place, I created strategic cut-downs optimised for different channels and attention spans. The challenge was maintaining our cinematic feel and narrative pull while working with significantly shorter runtimes.
30-Second Hero Cuts
Distilled both films into their essential story beats without losing their distinctive visual style. These versions focused on key moments - the engineer's entrance, synchronised tech sequences, and satisfying end reveals. Video completion rates of 72% proved that even time-pressed audiences stayed for the payoff.
Social Media Evolution
I reimagined the footage for social, creating pacier edits with a more contemporary rhythm. Quick cuts, dynamic transitions, and punchy text overlays transformed our cinematic footage into scroll-stopping social content. These adaptations maintained the premium feel while speaking the language of LinkedIn and Instagram, achieving 68% completion rates on one-minute versions.