r.

Corporate.

Three years making a refurbished IT company feel more Apple than eBay.

Brand films

Concept · Direction · Edit

Winner, Channel 4 × B Lab UK
Business for People and Planet award

30" TV commercial · Channel 4

Hang In There

The briefTurn a two-minute brand film into a 30-second TV ad that still explains every service.
The idea

Get the talking cat poster to do it.

  • Pitch
  • Script
  • Casting
  • Direction
  • Edit

Includes AI-generated scenes, from 0:12 to 0:22, matched to the live action.

~1Mviewers on the night
2Mmore impressions through October
70qualified leads
1 of 5B Lab UK award winners, and the only B2B finalist

Brand film · IT recycling

Chaos into Choreography

The briefExplain a full IT recycling service with no dialogue, and don't make it boring.
The idea

Turn an office clear-out into a music video.

  • Concept
  • Script
  • Direction
  • Edit
4new clients from one film

Hero brand film · IT services

Welcome to Klyk

The briefA website explainer for Klyk's IT services that breaks from the monotony of corporate IT videos.
The idea

Shoot it like a fashion film, and give every office worker a title card.

Wes Anderson's precision, art direction from the fashion world, and a name and tagline for each character. More Apple Keynote, less eBay listing.

  • Concept
  • Script
  • Direction
  • Production
  • Edit
20+cast and crew

Customer stories

Story · Interviews · Camera · Edit

A case study is the driest brief in B2B. These films are led by their locations and the people in them.

Healf

Healf grew from 40 to 100+ people in London, and for a year its People Manager, Harry, was the IT department too. The film moves at Healf's pace and stays close to its people, the same two things Harry wanted from an IT partner.

"Genuinely one of the best video producers I've ever worked with." Harry, Healf

Batch.works

Klyk needed stackable repair trays and nothing off the shelf fitted. Julien 3D-printed the whole system from waste plastic at his East London factory, from design to deployment in under four weeks.

Batch.works posted the film, got leads from it, and used the footage for their own website.

Bloom & Wild

A cupboard of retired laptops across three offices, and a company value that wouldn't let them sit there.

Lily's Kitchen

Inside the inner-London sixth form that receives the donated tech, where students were running A-level projects on their phones.

Now used in Klyk's sales pitches.

Social content

Concept · Camera · Edit

LinkedIn is full of dry content. Each of these had to stop someone mid-scroll, usually within 48 hours of the idea.

Asad convinces Asad

The excitable Head of Finance tries to convince the busy CEO to switch to sustainable hardware. Both of them are Asad.

  • Concept
  • Camera
  • Edit

Dads and Sons

For his dad's 80th, Asad, his dad and his son take a trip down memory lane on Tottenham Court Road.

  • Camera
  • Edit

Matrix but B2B

Asad offers Zahid a red USB or a blue USB. A co-founder origin story, shot on green screen with AI-generated sets and one character reflected in the other's eyes.

  • Camera
  • AI
  • Comp
  • Edit

Ali joins Klyk

Ten years at Google, then Klyk. A co-founder announcement with a tech YouTuber's finish.

1,000+ likes across both of Ali's films.

  • Co-writing
  • Direction
  • Camera
  • Edit

Ali vs the demo

Ali found his own name and photo on a competitor's website, so he went looking for himself in their product demo.

  • Co-writing
  • Direction
  • Camera
  • Edit

Got a dry brief?

LinkedIn Based in South East London